Australia's first standalone Dyson Demo store: a heritage-listed building and a triple-height glass box on one of Sydney's most prominent retail streets.
Find the site, win the approvals and land a world-class brand flagship on George Street.
Dyson's vision was its first standalone Demo store in Australia: a flagship joining a heritage-listed building to a striking modern triple-height glass box, on one of Sydney's most prominent retail corridors.
We secured, negotiated and executed the flagship end to end: site identification, lease negotiation, Agreement for Lease management, authority approval strategy, and advisory through fitout construction, keeping the project on track from concept to opening.
Heritage meets glass
A heritage-listed building and a new triple-height glass box had to come together as one store, within heritage constraints.
Approvals as the critical path
Complex site conditions and authority approvals set the pace. The strategy for getting them had to be right from the start.
Two years and counting
A long-lead flagship with a highly specific fitout brief. Holding momentum for more than two years was the job.
Site identification, lease negotiation, Agreement for Lease management, authority approval strategy and fitout advisory.
As Dyson's retail advisor end to end, the one constant from first site search to opening day.
Australia's first Dyson Demo store, open on George Street in 2022: an immersive, technology-led flagship that set a new benchmark for brand experience retail in the CBD.
The opening of the store in the press.