Brookfield Place, Sydney

RETAIL DEVELOPMENT MANAGEMENT · SYDNEY CBD

A $2 billion mixed-use precinct above Wynyard Station, formerly Wynyard Place, with one connected ground plane from George Street to Carrington Street.

Transit hall entrance at Brookfield Place, above Wynyard Station, Sydney
DEVELOPER Brookfield Properties
LOCATION Wynyard, Sydney CBD
SECTOR Mixed-use · Transport
VALUE ~$2 billion
AREA ~75,000 sqm office and retail
HERITAGE Shell House, 285 George Street
OUR ROLE National Retail Development Manager
FIRST First Sydney project completed through the NSW Unsolicited Proposal process
YEAR 2015–2021
THE BRIEF

Turn a train station and its surrounds into a CBD destination that trades from early morning to late evening.

Brookfield Place Sydney is one of the most significant urban regeneration projects in the city's recent history, transforming Wynyard Station and its surrounds into a premium commercial and civic destination.

As National Retail Development Manager for Brookfield Properties, we led retail strategy, tenant mix planning, leasing advisory, operator engagement and delivery coordination across the whole development lifecycle.

WHAT MADE IT HARD
01

Retail above a transit hall

Around 75,000 sqm of office and retail sitting over a new Wynyard transit hall, with commuter flows shaping every frontage.

02

Heritage in the mix

Shell House and 285 George Street brought heritage facades and constraints that the retail had to work with, not against.

03

One ground plane, two streets

George and Carrington Streets had to feel connected, with laneways that work from early morning to late evening.

Brookfield Place and the Carrington Street laneways, Sydney
01 / WHAT WE DID

Retail strategy, tenant mix, leasing advisory, operator engagement and delivery across the heritage precinct, Wynyard Transit Hall retail and Carrington Street laneways.

02 / HOW WE WORKED

As Brookfield's National Retail Development Manager, from inception to completion, through Sydney's first completed Unsolicited Proposal project.

03 / WHAT IT GAVE THE CLIENT

One of Sydney's most prestigious and commercially successful CBD precincts: the Shell House hospitality destination, a Lululemon flagship and a network of activated laneways.

RECOGNITION

Shell House won the Australian Engineering Excellence Award at the 2020 Australian Engineering Excellence Awards.

A PRECINCT-SCALE PROJECT?

Retail led from inception to opening day.

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