388 George Street, Sydney

RETAIL REPOSITIONING · SYDNEY CBD

Repositioning the retail at the base of John Andrews's Sulman Medal-winning tower, on the corner of George and King Streets, as George Street became a pedestrian boulevard.

388 George Street, Sydney: the FJMT corner building at the base of the John Andrews tower
DEVELOPER Brookfield Properties + Investa
LOCATION George & King Streets, Sydney CBD
SECTOR Luxury retail · F&B
VALUE $200 million upgrade
ARCHITECT FJMT (addition); John Andrews (1976 tower)
RETAIL Five-level retail podium, rooftop F&B
OUR ROLE National Retail Development Manager
TENANTS Cartier · Bally · Locali by Romeo's
COMPLETED 2020
WHAT MADE IT HARD
01

A significant building

A Sulman Medal tower on heritage registers. Every retail move had to respect its 45-degree geometry and character.

02

Luxury beside food

Flagship luxury and a busy food hall in one podium, each needing its own address, entry and atmosphere.

03

A street being rebuilt

George Street was closing to traffic during the project. The retail had to be set for the street to come, not the one outside.

Cartier flagship at 388 George Street, Sydney
01 / WHAT WE DID

Retail strategy, leasing, tenant mix and delivery management for the full retail repositioning.

02 / WHO WE BROUGHT IN

Cartier and Bally flagships on George and King Streets, Locali by Romeo's (Sydney's first Italian curated food hall) and a rooftop food and beverage venue.

03 / WHAT IT GAVE THE CLIENT

A benchmark luxury and lifestyle destination, and a new standard for mixed-use retail repositioning in Sydney's premium CBD.

READ MORE

How FJMT brought the John Andrews tower back to the street, plus the openings in the press.

REPOSITIONING AN ASSET?

Give the ground floor a new reason to exist.

 
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