CAMILLA unveils a new global design concept: the world debut of the boutique format now rolling out to the United States and beyond.
Not just a new store: the first of a new kind of CAMILLA store, built to be copied worldwide.
CAMILLA's Claremont boutique was the global debut of an entirely new design concept, set to roll out to the United States and beyond. The brief called for an extraordinary, multi-sensory experience: immersive, artisanal and unlike anything the brand had created before.
We led the lease negotiation and full fitout project management, coordinating design, construction, authority approvals and centre management so the concept was delivered without compromise.
A world first
No previous store to copy. Every detail was being built for the first time, and would set the standard for every store after it.
Handmade, at retail pace
A train carriage feature, a champagne bar, handcrafted lampshades and custom mosaic tiles, all delivered to an exacting standard and on time.
A heritage-sensitive centre
Ambitious design inside a centre with heritage sensitivities, with authorities and centre management to bring along at every step.
Lease negotiation and full fitout project management for the Claremont flagship.
One point of coordination across design, construction, authority approvals and centre management.
CAMILLA's most ambitious store to date, opened successfully, and the template for the brand's global retail rollout.